A historic and well-known British cutlery brand has entered a new chapter with the fifth generation of the family firm taking the helm.
Lichfield-headquartered Arthur Price, which boasts supplying the RMS Titanic as one of its first big contracts, is known for its quality design and craftsmanship but says its traditional family values drives everything the business does.
James Price, the fifth generation of the Price family, has stepped into the role of CEO succeeding his father Simon who will take the position of chairman.
Reflecting on his new role, James said: “For as long as I can remember Arthur Price has been my passion. I remember as a small child going into work with my dad, also seeing my grandfather in his office. Working in a family business isn’t a job, it’s a way of life and I look forward to stepping into these special shoes.”
James, whose great-great-grandfather founded the company 123 years ago, joined Arthur Price in 2012 after completing his university studies and gaining experience at a direct marketing company.
He began his Arthur Price apprenticeship aged 23 working across all departments and more recently managed the Sheffield factory and led the hotel, catering, and hospitality sales division.
James added: “My father has transformed the business from being mostly known for luxury cutlery to a tableware brand with growing sales both in the UK and abroad.
“His ability to navigate challenges like recessions and a pandemic has been nothing short of inspiring. As I step into this role, I will always welcome his wisdom and guidance.
“We also have an incredible team and together, I aim to uphold our legacy and contribute to the continued success of this iconic British brand.”
Arthur Price started in Birmingham in 1902 using a small gas engine to cast nickel silver ingots because the site had no electricity.
Innovation was key to business development and the firm was the first to use chromium plate, the forerunner to stainless steel. British quality was a key selling point and after the Second World War, the company grew into a worldwide exporter.
The 1950s saw further growth with the opening of a Sheffield factory, repositioning the company as a premium supplier to top hotels, airlines, and cruise lines. Over the years, Arthur Price has earned two Royal Warrants.
More recently, it has expanded its range to include everyday items which has led to significant expansion across the globe.
As well as having its centre for sales, distribution and administration in Lichfield, the company has its factory shop – the UK’s biggest cutlery shop – in the city.
Its factories are in Birmingham and Sheffield.
Simon, who started his Arthur Price journey in 1982, said: “My father instilled in me the importance of experiencing every facet of the company, from working in the warehouse to selling on the road. James has undertaken the same journey and has excelled, demonstrating now he is more than ready to take the baton.
“As Chairman, I will gradually step back from daily operations and focus on planning, ensuring Arthur Price remains at the forefront of British cutlery across the globe. I also wish to do more voluntary work. I’ve been fortunate to be able to support the charitable sector and look forward to contributing even more.
“The role is called CEO but I think a more appropriate title is Guardian, someone entrusted with safeguarding the Arthur Price name and brand for future generations. I know the future of the company couldn’t be in safer hands.”
