Burton upon Trent’s world-famous brewing heritage is set for an exciting new chapter with planning approval granted for The Old Brewery Quarter, a major regeneration project bringing new life, leisure and hospitality to the town centre.
Approved by East Staffordshire Borough Council, the £multi-million development combines heritage, leisure and commercial investment to create a vibrant new destination celebrating Burton’s proud brewing legacy.
The project, funded through the Government’s Towns Fund, will see the transformation of several landmark buildings along the High Street, including Bass House, Carling House and the Water Tower.
Award-winning hospitality group Loungers Ltd has been confirmed as the first tenant, set to open a Lounge café-bar within historic Bass House.
“We are thrilled to be taking part in this exciting redevelopment of an historic, heritage building that will revitalise Burton’s town centre,” said Alex Reilley, Loungers chairman.
The Burton Lounge will serve locally brewed ales and form part of a wider brewery and social history visitor attraction featuring a working pilot brewery, interactive exhibits, and the National Brewery Heritage Archive.
Dr Harry White, chair of the National Brewery Heritage Trust, said: “This is a major step forward in preserving Burton’s brewing heritage and ensuring it continues to inspire future generations.”
Other highlights include the conversion of Carling House into a boutique hotel, restoration of the Town House for flexible use, and the transformation of the Water Tower into a visitor attraction with a rooftop viewing platform. A new events square will host festivals and link the High Street to the riverside and the revitalised Washlands, where a new visitor centre is planned with Staffordshire Wildlife Trust.
Groundworks are expected to begin in early 2026. Councillor Louise Walker said: “The Old Brewery Quarter sets a new standard for regeneration – combining heritage, culture and hospitality to create a town centre residents can be proud of.”
