A Staffordshire Moorlands-based leadership expert is set to drive 1,000km across India this International Women’s Day in a charity rickshaw rally.
Jude Jennison, founder of Leaders by Nature and creator of the Ask Opus leadership platform, will take part in the Sisterhood Rickshaw Rally 2026, joining 40 female founders in three-wheeled rickshaws on a seven-day journey from Chennai to Goa to mark International Women’s Day.
The rally, which runs from 2 to 8 March, will see participants navigate busy traffic, rough roads and intense heat to raise funds for education, skills training and maternal health projects for women and girls in India. The initiative aims to raise £150,000 to support safe classrooms, prevent postpartum anaemia and provide vocational training to promote financial independence.
Jude, who is known for her work with CEOs and senior teams using experiential leadership development with horses, said the rally would push her own skills as a leader.
She said: “I help leaders lead with clarity and confidence when things are unpredictable. This challenge takes me right into that territory. It’s going to be uncomfortable, noisy, exhausting and meaningful, which is exactly why I’m doing it.
“I’m doing this in honour of my mum, who devoted her life to education and made sure my sister and I had opportunities she never did. Supporting girls’ education in India feels like a natural extension of that legacy.
“Education changed my life and gave me choices. Every girl deserves that same opportunity.”
Jude, who is also a bestselling author of Leading Through Uncertainty, is inviting individuals and businesses to support the challenge, with branding and partnership opportunities available.
She will be sharing videos along the route on her LinkedIn page. Anyone interested in sponsorship opportunities can email jude@judejennison.com, or to donate visit the Sisterhood Rickshaw Rally fundraising page.
