A leading European plant and tool hire company has placed a £65 million order with JCB representing one of the biggest deals in the digger-maker’s history for excavators and wheeled loaders.
The investment is BOELS Rental’s biggest-ever order with JCB, based in Rocester, and involves more than 700 machines.
Delivery of machines including tracked and wheeled excavators, wheeled loading shovels, Loadall telescopic handlers, rotating telescopic handlers, electric scissor lifts and electric site dumper will be completed in the next few months.
All the excavators and wheeled loading shovels purchased in the latest deal are largely destined for use in central Europe, particularly in Germany, to support BOELS’ focus on the contractor sector.
The order also marks a huge milestone for JCB which has now supplied a total of more than 3,000 machines to Netherlands-based BOELS Rental since the first was sold in 2012.
JCB Global Major Accounts MD, Claudio Fiorentini, said: “We are delighted to secure this major order from one of Europe’s leading plant and tool hire companies, particularly as the deal represents one of the biggest in JCB’s history for excavators and wheeled loaders.
“BOELS Rental has been a valued customer of JCB’s for many years and it’s testament to the quality of JCB’s machines, as well as our world-class service back-up, that we’ve secured another valuable order.”
Boels Group Chief Procurement Officer, Guy Cremer, said: “BOELS Rental is one of Europe’s leading rental companies and our annual growth is driven by investing in the best machines available.
“JCB’s range is tailored exactly to the needs of the rental sector which makes them our machine of choice. The high standard of service back up we receive across Europe was also key to our purchasing decision.”
