A luxury wine cellar specialist is targeting international growth after completing a management buy-out supported by a £2.3 million funding package.
Spiral Cellars has been acquired by CEO Mark Down and technical director Sam Stockdale, who have run the Cannock-based business since the previous owners Lucy Hargreaves and Mark Dickens moved overseas in 2024.
The company, which also provides walk-in wine rooms, wine walls and modular cellaring systms, has installed over 5,000 private wine cellars in the UK alone since it was founded in 1981. Its signature design is a circular cellar with a built-in spiral staircase.
Cellars typically range in price from £15,000 to over £200,000 for larger, bespoke projects, with clients mainly high-net worth individuals.
While over 90% of its business is currently in the UK, Spiral Cellars has a network of international distributors and is seeing growing demand from Dubai and the USA in particular.
CEO Mark Down said: “Sam and I are delighted to officially take the reins at Spiral Cellars and begin the next exciting chapter in the company’s development.
“With the backing of Frontier Development Capital, we look forward to accelerating our growth internationally and bringing the UK’s leading luxury wine cellaring brand to new markets to meet rising global demand for wine storage solutions that combine functionality, craftsmanship and luxury living.”
The management buy-out was backed by a loan from Frontier Development Capital.
Simon Kelsall from the investment company added: “Spiral Cellars has been manufacturing and installing these statement pieces into homes in the UK for over 40 years.
“It continues to enhance and expand its product range and is now regarded as one of the world’s leading wine cellar specialists, with around 30 million bottles stored in its cellars.
“Mark and Sam are passionate about the business. The buy-out will enable them to move it forward and take advantage of growing worldwide demand. We look forward to working with them on this journey.”
Spiral Cellars employs 35 people in Cannock.
