Staffordshire Chambers of Commerce is proud to announce the finalists for the Hospitality, Leisure and Tourism Award at the 2025 Business Awards. Sponsored by iZero, this prestigious category honours businesses that excel in hospitality, customer experience, innovation, environmental sustainability, and community engagement.
This year’s finalists showcase the very best of Staffordshire’s leisure and tourism sector, delivering standout experiences while making a positive impact across the region:
With a legacy dating back to 1907, Uttoxeter Racecourse remains a cornerstone of Staffordshire’s leisure and events scene. In 2024, the venue welcomed more than 100,000 visitors across 94 events—including the Midlands Grand National, themed race days, and community events. Uttoxeter’s commitment to sustainability and social value includes a free raceday for residents, surplus food donations, and charitable partnerships that raised over £7,000 and donated 150+ complimentary tickets. Accolades include a 2024 TripAdvisor Choice Award and RCA Gold Standard recognition.
With over 35 years of success, Waterworld Leisure Group has earned its place as a finalist through its sustained commitment to exceptional guest experiences and sustainable growth. Home to the UK’s No.1 indoor aqua park, the Group also operates Adventure Mini Golf, the new Adventure Mini Village, M Club Spa and Fitness, M Swim, and the region’s first Montessori nursery.
Recent achievements include a 5% year-on-year rise in attendance, installation of 1,700+ solar panels generating 80% of site energy, and a revamped booking system boosting subscriber engagement to over 230,000. Waterworld also champions inclusivity through SEND swimming lessons, mental health support groups, and local partnerships.
Operated by the Bower family, PLAY@ Lower Drayton Farm has transformed from a small pandemic-era initiative into one of Staffordshire’s leading family attractions. The farm combines play, education, and sustainability with animal encounters, STEM-aligned learning, and seasonal events like PYO Pumpkins and the Tulip Festival.
Their sustainability journey includes energy-efficient infrastructure and a firm commitment to achieving Net Zero by 2040. The farm’s outreach spans schools, home educators, and community groups, creating immersive rural learning opportunities.
Situated on 42 acres of scenic Staffordshire countryside, Aston Marina is a standout finalist thanks to its blend of picturesque hospitality and sustainable innovation. A favourite for boaters, diners, and weddings, the marina has invested in solar energy, EV charging points, and recycled composite walkways. Aston Marina supports local employment, food producers, and educational partnerships with schools and colleges. It continues to embrace technology to enhance guest experiences and operational efficiency..
With a mission to “bring joy to guests through fantastic food & drink, excellent service and passionate people,” Parogon Group stands out for its consistently exceptional guest experience, attention to detail, and strong values. Named the 7th Best Employer in the UK by Best Companies and recognised by WorkL for “Excellent Employee Experience 2024,” Parogon has built a workplace culture rooted in growth, learning, and wellbeing. Its commitment to innovation is evident through tools like TiPJAR, enhancing gratuity transparency and boosting team morale. The group also leads in sustainability—recently achieving B Corp Certification, marking its dedication to both people and planet.
The winner of the Hospitality, Leisure and Tourism Award will be announced at the Staffordshire Chambers Business Awards Gala Evening on 10 July 2025, hosted at Uttoxeter Racecourse.
